Concept and Positioning
Reinforce local, healthy and tasty products consumption benefits; raise the value of producers and retailers networks; raise awareness about products and diversity all over the productive chain, through capacitation, training and coordinated marketing actions, integrating the whole work performed by Promofresh.
PROMOTIONAL CAMPAIGNS
TO INCREASE CONSUMPTION
Promotional action development for the most important retail chains and distributors in Brazil, providing support for sample degustation and promoters crews, among other activities, is a differential strength of our company. To attract consumers, Promofresh uses creativity and strategy in a well-planned way.
DOMESTIC AND EXTERNAL MARKETS
ACCESS AND DEVELOPMENT
Promofresh organizes domestic and external initiatives aimed to reach consumer demands. Through this strategy, we provide ways to consumer experiment new flavours and know new cultures, perfectly aligning marketing and commercialization.
MARKETING STRATEGIC
PLANNING
This activity is carried on by Promofresh in order to boost the reach of products in different markets, and to assure credibility through a well-targeted strategy, built to generate business.
INTEGRATED COMMUNICATION
PROJECTS
Our projects are based in the integration of a chain formed by producers, retail and consumer, in a mix composed of communication elements and concepts structured and focused on the market. In that way, communication works strategically to boost public knowledge about the products, showing their main features and attributions.
TERRITORIAL MARKETING
The identification of the product by its origin and quality includes unique production characteristics that promote regional development. You can consume a product in another region far from the growing place and at the same time know where it comes from and how it is produced. Promofresh promotes the origin of what you consume.